The only comprehensive brand photography course to use left-brained strategy to drive right-brained creativity, so that you can capture scroll-stopping brand photographs that get both you AND your clients noticed.
In my proven 7-step framework, we’ll get down to business: my education style is fluff-free and hard-hitting. If you’re ready to take action and dig in deep, I'll show you how to customize my system for YOUR business & achieve better branding results at your very 👏🏼next 👏🏼shoot 👏🏼.
The Brand Photography Academy
Here’s what you’ll find inside
Brand Photography Academy…
Including the #1️⃣ job your photos need to accomplish for your clients, so you can create fresh, attention-grabbing content without resorting to yet another Pinterest board of inspo
How to discover the 7 core inputs of any brand so you can ditch the “one-size-fits-all” approach to brand photography
The one key question to ask to unlock a treasure trove of brand data
Plus, my 5-step storyline breakdown to generate creative shot ideas
Standout branding photographs start with strategy- I’m not a special snowflake, I’ve just studied this stuff inside and out!
Class is in session! Scroll-stopping brand photographs involve a thorough understanding of both photography technique AND brand strategy- we’ll kick off the course with the crucial mindset shift that is absolutely ESSENTIAL to capturing killer brand imagery.
Module 1 //
Brand Identity Basics
Module 1 // Brand Identity Basics
Not knowing how to get started can keep you from ever entering the race- we’re tackling that head-on so you can hit the ground running with your next new client.
Including my exact inquiry, consult, and booking roadmap, so you can stop stressing over discovery call stage fright
2️⃣0️⃣ questions to ask every client at the start to glean the essential data, so you can spend less time ping-ponging emails back and forth 👩🏻💻
My own personal month-by-month workflow, because it’s time to short-cut getting your process running
Plus, a 3-step guide on how to lead clients asking for “just head shots” to booking full branding sessions
The way your clients find you teaches them a LOT about how they think of you, so let's start the client experience off on right!
Module 2 //
Booking & Onboarding
Module 2 // Booking & Onboarding
Great branding photographs aren't the result of a stroke of luck or pixie dust- it comes down to having a repeatable process that yields creative, standout results every time
3 steps to discover a client’s storylines, so you capture targeted photographs that move the dial in their marketing efforts
Including a Shot List Brainstormer, so you can capture every client creatively without copying what’s already out there
My very own Pre-Shoot Questionnaire, so you can jump-start the research process and dig into exactly what makes your clients’ brands different
The 26 data points of every client that make planning their shot list super simple
Plus, the #1 tactic for shot list ideation that I’ve used to catapult to the top of the brand photography industry 🙌🏼
In the words of one of my students, ✨“this is the magic. Right here.” ⚡️If you want to shoot branding photographs that don’t look like anything else out there, you have to *DO* something different than everyone else. This module is all about how to craft a set of storylines to guide any session, and a compelling shot list that breaks the mold for EVERY client.
Module 3 //
Storylines and Shot Lists
Module 3 // Storylines and Shot Lists
Planning a branding shoot can be FUN! So let’s take the guesswork, the endless Google searches, and the dozens of back-and-forth emails off the table- there IS a better way to plan!
My 4 best spots for booking shoot space, so you can stop stressing over Googling on-brand locations
3 ways to maximize each outfit during a shoot, so your clients have a ton of variety without feeling like they’re repeating content
A roadmap for the planning call, so you can plan each client’s session with minimal back-and-forth emailing (and all the people said AMEN)
6 different places to look for prop ideas that help make brainstorming a shot list even easier
Your clients NEED your expertise- they’re looking to you to help them plan a session that meets their business’ needs and captures their brand vibe. This module spills the beans on how to lead your clients towards a killer location, outfits, and props that will all help make for a session that leaves you both saying “nailed it!”
Module 4 //
Module 4 // Pre-shoot Planning
You ARE capable of photographing layered brand imagery that illustrates the depth of the brands you're shooting for. You don't have to be a branding unicorn to capture standout branding photographs.
A FULL BTS video of a shoot with a real client—be a fly on the wall as I take you through from front door to final shot
An insider look at what goes into my Production Binder, so you never miss a detail at a session
The 5 Layers of Depth you need for any shoot to stand out from a sea of monotony
3 ways to make your clients more comfortable on set so they’re OBSESSED with the final gallery!
6 techniques for maximizing each scene- your clients will love you for how flexible their images are!
The 10 mistakes to watch out for, so you can start producing stronger results right away
Here we go! 📷 You’ve got your shot list in hand, your client’s outfits are ready, and there’s a truckload of props and tools just WAITING for you to play with! Now it’s go-time: Module 5 is all about how to maximize your time on set by capturing layered, dynamic brand photos.
Module 5 //
The Shoot Day!
Module 5 // The Shoot Day!
Building a new system from the ground up takes a lot of time- so let’s cut you to the front of the line by handing over my already-proven process.
The exact system I use to quickly process RAW files so I can spend more time shooting and less time staring at a computer screen
How I get my clients hyped for the final gallery so they can’t WAIT to share with their audiences
The post-shoot questionnaire we use to gather testimonials and intel for future sessions
Module 6 // Post-shoot workflow
Module 6 // Post-shoot workflow
From importing andculling to final gallery delivery, I’ll walk you through my process for ending the client experience with a flourish.
Because marketing matters, but it doesn’t have to FEEL like selling for it to be effective.
Including three pitch formulas that DON’T make you feel icky
The #1 method to AVOID when it comes to chasing those dream clients
A two-step process to answer the question “should I shoot for free?” so you can stop wasting time and start building your portfolio
Three easy steps to social selling, so you can stop feeling weird about promoting your own work.
Pitching your services to the clients you’re dying to work with is one of my favorite parts of this job! We’ll dive into my process for reaching out to dream brands, as well as the simple, conversational mindset you can use to organically market your work.
Module 7 //
Pitching & Social Selling
Module 7 // Pitching & Social Selling
“Now that I've walked through BPA, I have confidence in myself as a brand photographer because I can walk my clients through a process that achieves the photos they need that have depth and aren't exact repeats of those I've taken for others.
I’ve got literal evidence of this- because the day we went over the shoot day module, I was actually in the middle of a brand photoshoot for a friend. We took a break for lunch and I tuned into the lesson and then afterward went back to shooting. *The photos I took after the module were a stark contrast to the ones before.* It wasn't that the photos before were bad, per se, however, the ones taken afterward were more thought out and had more depth in story because the 5 Layers of Depth were running through my mind, as well as the concept of maximizing each scene!”
- Rachael Curtis, Brand Photography Academy grad
“The curriculum was so in-depth and covered everything I wanted to learn and more. I love that your approach to brand photography isn't one-size-fits-all. You teach + equip photographers with tools and processes to serve well, instead of giving a cookie-cutter formula.” - Caity Kramer, BPA grad
“I feel so much more confident in how I approach branding photography but it isn't just because I learned what I thought I needed, it was all the things I didn't even know I needed to know. Abby is a true branding/brand photography genius.”
- Amber Langerud, BPA grad
“BPA met every gap I didn't even know was there… I've been shooting branding off and on for years. I knew I needed something more to go in-depth with my brand clients and this served that purpose!” - Amy Allmand, BPA grad
What our students are saying!
And I’m absolutely fascinated with helping small business owners fix the disconnect between value and visuals, so they can reach the dream clients they’re dying to serve.
My clients have gone on to use their images in six-figure launches, seven-figure business models, and have popped up in places like Forbes, Apple Podcasts, and YouTube!
I’ve had the joy of teaching more than 1,000 students, and now, for the first time ever, I’m pulling back the curtain on how to build a recognizable, well-loved brand photography business that gets you AND your clients noticed.
→ I believe with every fiber of my being that you are CAPABLE of creating targeted, strategic imagery to help your clients stand out and sell more!
But I should introduce myself, right?
I’ve been shooting branding photography for a while now… is this going to be too “elementary” for me?
I led a small group of beta students through the material before releasing it as a course, and I purposefully chose students with a wide variety of experience- from “I haven’t shot my first branding client yet” to “I’ve been doing this for a few years now, but something’s still missing.” If you’re looking for a better method that produces more creative, strategy-based results for your clients than your current approach, this is for you. The content inside the course goes beyond just the basics, teaching you how to plan for mature images that take your brand sessions to the next level.
Wait, but what if I’ve NEVER shot a branding session? Is this going to be too advanced??
Nope! I’ll walk you through my ENTIRE process, from what to include on your contact page to how to pitch your dream clients- consider this an in-depth crash course that’ll give you a solid, lock-step process so you can hit the ground running with your very first client. Yo go, Glen Coco.
I’m nervous about the investment- is there a payment plan?
You know it! You can save a bit by paying in full today, or split it into two payments of $175, paid over two months.
Will you teach me how to use my camera?
Brand Photography Academy focuses on the strategy and business of branding photography- while you will get insight into what’s in my gear back and a peek at my settings during the BTS video, *this is not a technical course!* You’ll need a thorough working knowledge of your gear in order to get the full value of this course.
Ok, so what if I have questions as I walk through the course?
I got you covered! I’ll be answering questions from our students in a members-only group INSIDE the course (read: not a FB group, so you don’t have to worry about logging on to ask a question and getting distracted by those photos of your cousin’s baby). I don’t offer any sort of mentoring, so this group is the BEST way to get those answered by yours truly.
I’ve been shooting weddings and portraits for a while now, why is branding any different?
Brand photography requires that you shift from thinking like a relationship documentarian to planning like a strategist. Forcing brand portraits through the same approach as weddings will almost guarantee that you miss the mark, and fail to capture photographs that help your clients stand out and attract their dream audience members.
Is this for personal brands, commercial brands, or both? I work exclusively with small businesses, some who are categorized as “personal brands,” others who aim to keep the business at the center instead. BPA does not teach on product photography or working with large name-brands, but instead focuses on the ins and outs of working with small businesses, including solopreneurs and small teams.
Can I sign up anytime?
Nope. Registration is only open to new students until March 24th- after that, it’s going back in the vault until this Fall, at the earliest. And I can guar-an-tee you this launch price will NOT be around for the next registration period. If you know you want in, I wouldn’t sleep on this one!
A few FAQs for you, because you and I?
We’re both the type to ask questions!
It comes down to this- are you ready to dream up & shoot creative branding photos that get your clients noticed?
Registration is currently closed!
Sign up below to get your name on the waitlist!
If you have any questions, shoot us an email: email@example.com